Paleontology 发表于 2025-3-27 00:18:30

https://doi.org/10.1007/978-3-540-44697-2There is a fundamental difference between stochastic consumer behaviour models and most models described up to now in that,

制度 发表于 2025-3-27 02:12:14

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圆锥体 发表于 2025-3-27 08:07:25

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AWL 发表于 2025-3-27 12:22:32

A typology of marketing modelsMarketing models can be classified on a large number of dimensions. In this chapter, a few such classifications are presented. We have limited ourselves to typologies which could be useful when reading Part II of this book. In model building, the following dimensions are of particular relevance:

Dealing 发表于 2025-3-27 17:05:43

Elements of model buildingIn the classic approach to model building, one generally considers three major steps:

万神殿 发表于 2025-3-27 19:42:21

Specifying models according to intended useIn this chapter, models will be classified according to three distinguishable purposes or intended uses, namely:

ALT 发表于 2025-3-27 22:46:17

Stochastic consumer behaviour modelsThere is a fundamental difference between stochastic consumer behaviour models and most models described up to now in that,

发表于 2025-3-28 03:15:47

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Endemic 发表于 2025-3-28 08:44:07

https://doi.org/10.1007/978-3-540-44697-2ements of their proposed implementation strategy will be returned to in Section 13.2. In order to better understand the impact of these elements, however, it will be instructive to first examine the determinants of implementation, the factors that will contribute to the likelihood of implementation.

Priapism 发表于 2025-3-28 13:18:53

Validation. In Sections 12.2 to 12.4 validation criteria will be discussed that are of particular interest in model building. These are: face validity, statistical validation criteria, and validation criteria related to the intended use of the model. These will be applied to a model without behavioural detail
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查看完整版本: Titlebook: Building Implementable Marketing Models; Philippe A. Naert,Peter S. H. Leeflang Book 1978 Springer Science+Business Media Dordrecht 1978 a