墙壁
发表于 2025-3-26 23:06:54
H.-M. Cheng,L. Garrido,E. Brown,J. B. AguayoMuch of this book is about the development and protection of global brands. However, it is important to recognise that at the present time most brands are not world brands at all — they are national brands that occupy a particular local niche and function only in their home markets. Such local brands fall into two categories:
怪物
发表于 2025-3-27 03:10:22
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高兴一回
发表于 2025-3-27 05:52:18
P. Kneschaurek,H. Kett,C. Prüll,A. BreitAs noted in earlier chapters, several trends external to the branded goods industry are likely to have an important impact upon its development: the increased globalisation of industries and products, the advent and growth of the services industry and, particularly in advanced Western societies, a move awav from manufacturing industry.
针叶树
发表于 2025-3-27 12:00:17
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黄瓜
发表于 2025-3-27 15:41:02
Developing New Brand Names,The brand name performs a number of key roles:
parasite
发表于 2025-3-27 19:32:27
The Wide World of Branding,Much of this book is about the development and protection of global brands. However, it is important to recognise that at the present time most brands are not world brands at all — they are national brands that occupy a particular local niche and function only in their home markets. Such local brands fall into two categories:
DAMP
发表于 2025-3-27 21:58:27
Organising for New Product Development,The discipline of management teaches us that we need to follow a definite sequence of steps for the successful completion of any human endeavour. These steps are:
现实
发表于 2025-3-28 03:37:42
The Future of Branding,As noted in earlier chapters, several trends external to the branded goods industry are likely to have an important impact upon its development: the increased globalisation of industries and products, the advent and growth of the services industry and, particularly in advanced Western societies, a move awav from manufacturing industry.
Dislocation
发表于 2025-3-28 09:17:45
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Mindfulness
发表于 2025-3-28 11:10:11
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