Clumsy
发表于 2025-3-25 04:52:18
http://reply.papertrans.cn/20/1905/190401/190401_21.png
发展
发表于 2025-3-25 10:40:49
https://doi.org/10.1007/978-3-662-54237-8 new product development is the responsibility of those same marketing people. Far too much time, money and effort is, in my view, invested in performing autopsies on products that fail and not nearly enough on examining, analysing, perhaps even celebrating, those brands that have succeeded year after year.
Fibrinogen
发表于 2025-3-25 14:54:03
https://doi.org/10.1007/978-3-662-54237-8tation. The real challenge for Guinness is to maintain and extend that brand power. We have, accordingly, maintained a very tight focus on our core spirits and beer brands. It is a fundamental objective of our corporate strategy to concentrate on our core brands and to develop and maintain their strength in all our markets around the world.
allergen
发表于 2025-3-25 16:27:56
http://reply.papertrans.cn/20/1905/190401/190401_24.png
Bombast
发表于 2025-3-25 23:30:43
https://doi.org/10.1007/978-3-662-54237-8nd on branding have, at least until very recently, tended to ignore the retailer’s influence on branding. This omission is surprising since it is clear that retailing has had a profound impact on branding techniques for far more than just the last few years.
Horizon
发表于 2025-3-26 02:55:05
Book 1994tributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
debris
发表于 2025-3-26 06:51:32
http://reply.papertrans.cn/20/1905/190401/190401_27.png
Foreshadow
发表于 2025-3-26 09:40:47
http://reply.papertrans.cn/20/1905/190401/190401_28.png
砍伐
发表于 2025-3-26 13:46:41
https://doi.org/10.1007/978-1-349-12840-2brand; branding; Franchising; marketing; Motive; Retail Brand
–DOX
发表于 2025-3-26 18:35:28
The Management of Global Brands,rkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.