飞行员
发表于 2025-3-25 06:05:15
Interventions: Reimagining Advertising,pation and utilise data for hyper-targeted promotional interventions. The authors illustrate this argument by analysing how alcohol brands activate consumers via experiential multimedia campaigns and elicit consumer engagement that produces brand value partly by prompting the circulation of content that is invisible to regulators and the public.
neurologist
发表于 2025-3-25 10:54:54
R. T. Pardasani,P. Pardasani,A. Gupta. This conceptualisation of the contemporary consumer paradoxically integrates notions of human irrationality and consumer empowerment in a way that it can serve as a moral justification for the utilisation of a wide range of technologies of social influence and control.
yohimbine
发表于 2025-3-25 11:41:46
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faultfinder
发表于 2025-3-25 17:20:21
h the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the livi978-1-137-49656-0
CAPE
发表于 2025-3-25 23:11:16
Brand Machines, Sensory Media and Calculative Culture
Tdd526
发表于 2025-3-26 02:07:49
Brand Machines, Sensory Media and Calculative Culture978-1-137-49656-0
craven
发表于 2025-3-26 04:44:48
Book 2016he productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the livi
flutter
发表于 2025-3-26 09:23:53
https://doi.org/10.1057/978-1-137-49656-0Brands; Branding; Advertising; Algorithms; New Media; Social Media; Sensors; Culture; Mobile devices; Promoti
AVERT
发表于 2025-3-26 16:36:12
The Editor(s) (if applicable) and The Author(s) 2016
卧虎藏龙
发表于 2025-3-26 19:10:28
https://doi.org/10.1007/978-3-662-54231-6couraged to actively participate in the development, mediation and distribution of content, while at the same time these activities are subject to surveillance and big data analysis. Advertisers have to adapt to the shifting economic logic of the ‘audience marketplace’ in this data-driven, participa