deteriorate 发表于 2025-3-21 18:07:58

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BABY 发表于 2025-3-21 23:06:04

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largesse 发表于 2025-3-22 04:17:24

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易弯曲 发表于 2025-3-22 08:38:29

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Accrue 发表于 2025-3-22 12:36:57

Book 2012ignificant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level  of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By

条街道往前推 发表于 2025-3-22 12:53:20

Magnetotaxis and Alignment Behaviorses and techniques to communicate successfully with their target groups and to promote their brands. Therefore, interactivity between brands and consumers becomes ever more common in marketing. The internet and internet-based communities play an important role in this context.

Highbrow 发表于 2025-3-22 18:01:54

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CBC471 发表于 2025-3-22 22:12:26

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从容 发表于 2025-3-23 01:48:39

From Data to Images: Reconstruction,s on the performance measures „brand patronage,“ as well as „price tolerance.“ The appropriateness of brand communities to attain marketing objectives with performance impact, such as purchase intention, recommendation intention and tolerance of price increase, is examined.

Arthr- 发表于 2025-3-23 08:17:19

Conclusion,s on the performance measures „brand patronage,“ as well as „price tolerance.“ The appropriateness of brand communities to attain marketing objectives with performance impact, such as purchase intention, recommendation intention and tolerance of price increase, is examined.
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查看完整版本: Titlebook: Brand Communities for Fast Moving Consumer Goods; An Empirical Study o Sandra Meister Book 2012 Gabler Verlag | Springer Fachmedien Wiesbad