请回避 发表于 2025-3-21 16:58:29

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Cupping 发表于 2025-3-21 20:59:04

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conformity 发表于 2025-3-22 00:28:38

https://doi.org/10.1057/9780230304659brand; organization; organizations; performance

鼓掌 发表于 2025-3-22 07:56:29

978-1-349-30591-9Palgrave Macmillan, a division of Macmillan Publishers Limited 2011

Condyle 发表于 2025-3-22 08:50:41

Li Zhang,Shihao Yang,Dongdong JinA brand is simply a promise of value provided by a product, a service or an organization. It’s an asset which creates differentiation and can generate superior returns. Champion brands make compelling, sustainable promises to the market.

易于出错 发表于 2025-3-22 16:42:32

Bernard Doudin,Andrejs Cēbers,Michael CoeyWe’ve already seen with the brand superhero exercise and the Co -operative case study that allowing people the space to experiment, to play and to innovate, tr usting and truly empowering t hem, is an important a spect of any sense -ma king activity.

forager 发表于 2025-3-22 18:02:33

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ASSAY 发表于 2025-3-23 00:42:03

https://doi.org/10.1007/978-3-662-44532-7Back in 2003, I set up Interbrand’s first internal brand engagement practice. In doing so I combined the methodologies of one of the premier brand agencies with the leading internal communication andchange management consultancy. The aim was to provide holistic brand development support and build brands from the inside out.

投射 发表于 2025-3-23 05:09:17

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IRATE 发表于 2025-3-23 05:43:52

Equipping Brand Champions,We’ve already seen with the brand superhero exercise and the Co -operative case study that allowing people the space to experiment, to play and to innovate, tr usting and truly empowering t hem, is an important a spect of any sense -ma king activity.
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查看完整版本: Titlebook: Brand Champions; How Superheroes brin Ian P. Buckingham Book 2011 Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 brand