agonist 发表于 2025-3-23 11:24:49

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轻浮思想 发表于 2025-3-23 16:23:24

Operational Decisions in Cultural Tourism Marketing,be on selected aspects which all refer to the instruments in the areas of product, price, sales (distribution) and communication. This chapter illustrates different ways to implement and adapt these tools.

Minuet 发表于 2025-3-23 21:12:43

Implementation decisions: Organisation and People), advantages can be achieved not only through a core service, but also through the “way” in which this service is provided and thus through the competence, friendliness, willingness etc. of the staff. Therefore, employees are considered the linchpin for success in tourism marketing – and equally so for all providers.

仲裁者 发表于 2025-3-23 23:07:20

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胡言乱语 发表于 2025-3-24 03:04:10

Hepatobiliäre und Pankreastumorenoncrete measures. Strategies that traditionally play a particularly important role in the practice of cultural tourism marketing are to segment the market, to build and maintain brands, to use innovation and to enter cooperation and building networks.

ligature 发表于 2025-3-24 10:35:05

https://doi.org/10.1007/978-3-658-39974-0Cultural tourism marketing; Planning process; Marketing Management Process; Segmentation; Competitive ad

最高峰 发表于 2025-3-24 11:16:30

978-3-658-39973-3The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies

放大 发表于 2025-3-24 15:21:17

Andrea Hausmann,Sarah SchuhbauerConciseness in the presentation.Clear marketing focus.Market and target group knowledge from research and consulting

有机体 发表于 2025-3-24 19:12:07

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Evolve 发表于 2025-3-25 00:29:54

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查看完整版本: Titlebook: Basic Guide to Cultural Tourism Marketing; Practice Cultural Ma Andrea Hausmann,Sarah Schuhbauer Book 2023 The Editor(s) (if applicable) an