Awkward 发表于 2025-3-21 17:54:20
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Implementation decisions: Organisation and People),of great importance for the creation of competitive advantages and visitor benefits – in short: for successful cultural tourism marketing. Competitive advantages can be achieved not only through a core service, but also through the “way” in which this service is provided and thus through the competeprofligate 发表于 2025-3-22 09:07:11
Book 2023nd the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentatonlooker 发表于 2025-3-22 14:55:51
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Introduction to Cultural Tourism Marketing,re the marketing activities of cultural tourism service providers, the marketing management process with its four phases (information phase, strategic phase, operational phase and coordination/evaluation phase) is used as a tool.DEVIL 发表于 2025-3-22 23:27:34
Book 2023f demand is elaborated..The author:.Prof. Dr. Andrea Hausmann. is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel..最后一个 发表于 2025-3-23 02:59:23
2197-6708 eably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketingconjunctivitis 发表于 2025-3-23 09:30:32
Geschichte der hepatobiliären Tumorchirurgiebe on selected aspects which all refer to the instruments in the areas of product, price, sales (distribution) and communication. This chapter illustrates different ways to implement and adapt these tools.