大约冬季 发表于 2025-3-25 06:09:04

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maudtin 发表于 2025-3-25 08:33:16

https://doi.org/10.1007/978-3-031-23409-5Sales management; digital marketing; customer insight; marketing strategy; customer orientation

preeclampsia 发表于 2025-3-25 12:35:33

978-3-031-23408-8The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

Synchronism 发表于 2025-3-25 17:59:14

Customer Relationship Management, customer interactions—the customer journey level and the customer relationship level. Customer relationships involve a big picture, long-term set of customer brand touchpoint interactions over multiple customer journeys. So, the CRM sub-capability centres on sustaining the interest of desirable customers over the long term.

物质 发表于 2025-3-25 20:26:06

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查看完整版本: Titlebook: B2B Customer Engagement Strategy; An Introduction to M Daniel D. Prior Textbook 2023 The Editor(s) (if applicable) and The Author(s), under