Submitted on: 21 January 1998.
Revised on: 21 April 1998.
Accepted on: 04 May 1998.
___________________Journal of Marketing Management
Submitted on: 03 May 2008.
Revised on: 21 June 2008.
Accepted on: 23 July 2008.
___________________Journal of Marketing Management
Submitted on: 24 June 2014.
Revised on: 25 September 2014.
Accepted on: 13 October 2014.
___________________Journal of Marketing Management
Submitted on: 04 August 2010.
Revised on: 08 November 2010.
Accepted on: 23 November 2010.
___________________Journal of Marketing Management
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Submitted on: 19 December 2003.
Revised on: 24 February 2004.
Accepted on: 03 April 2004.
___________________Journal of Marketing Management