Submitted on: 20 November 2001.
Revised on: 14 December 2001.
Accepted on: 26 December 2001.
___________________Journal of Marketing Management
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Submitted on: 27 July 1998.
Revised on: 25 October 1998.
Accepted on: 16 December 1998.
___________________Journal of Marketing Management
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Submitted on: 02 May 2014.
Revised on: 26 July 2014.
Accepted on: 18 August 2014.
___________________Journal of Marketing Management
Submitted on: 20 February 2007.
Revised on: 03 April 2007.
Accepted on: 23 May 2007.
___________________Journal of Marketing Management
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