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Submitted on: 26 December 2024.
Revised on: 16 January 2025.
Accepted on: 10 February 2025.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
Submitted on: 01 June 2013.
Revised on: 17 July 2013.
Accepted on: 03 August 2013.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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