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Submitted on: 26 January 2001.
Revised on: 05 April 2001.
Accepted on: 17 May 2001.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
Submitted on: 21 April 2008.
Revised on: 21 July 2008.
Accepted on: 12 August 2008.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
Submitted on: 04 July 2011.
Revised on: 09 September 2011.
Accepted on: 06 October 2011.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
Submitted on: 17 November 2019.
Revised on: 16 February 2020.
Accepted on: 28 February 2020.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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Submitted on: 24 March 2003.
Revised on: 29 June 2003.
Accepted on: 11 August 2003.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD