航天飞机 发表于 2025-3-21 16:36:39

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者变 发表于 2025-3-21 20:57:09

The Individual and Organizational Purchase,eam, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into

overreach 发表于 2025-3-22 03:20:18

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破译密码 发表于 2025-3-22 06:21:53

Market Segmentation and Positioning,es in order to be able to choose an appropriate strategy for each one (targeting). Then, it is a question of making the clearest distinction possible between oneself and competitors in the mind of the customer. This is the object of positioning.

DAMN 发表于 2025-3-22 11:10:41

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Spirometry 发表于 2025-3-22 13:29:25

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渐强 发表于 2025-3-22 19:02:35

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Maximizer 发表于 2025-3-23 00:40:54

Selecting Distribution Channels and Sales Team Management,he supplier and the customer and consequently, it is possible to focus on managing the sales team (direct channel). However, a product as complex as a plane can also be sold to a leasing company. In this case the latter plays the intermediary role. This phenomenon which began with civil aircraft is

terazosin 发表于 2025-3-23 04:02:02

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cajole 发表于 2025-3-23 07:58:18

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查看完整版本: Titlebook: Aerospace Marketing Management; Manufacturers · OEM Philippe Malaval,Christophe Bénaroya Book 2002 Springer Science+Business Media New Yor