思想 发表于 2025-3-28 16:56:17
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Structured Approach for Topic Findingting topics is rather guided by the interests of the customers. Content Marketing informs, helps or entertains in a more editorial-journalistic sense. Suitable topics for content marketing can be found in marketing practice, for example, with the life area association method or the personified produ繁荣地区 发表于 2025-3-29 01:25:35
Designing Effective Content Marketing Postse design of good arguments that are processed cognitively by recipients. On the one hand, such good arguments must have an appropriate argument structure, on the other hand they must be carried out relationally matched to the target group. On the other hand, it is often unconscious cues that work thFLEET 发表于 2025-3-29 03:30:55
Basic Thoughts on Controllingplan and control content marketing and its advertising effect in a targeted manner. It is important to clearly distinguish between the terms measurement value, key figure, performance indicator (PI) and key performance indicator (KPI) and to set up suitable key figure systems.健壮 发表于 2025-3-29 09:22:10
The Content Marketing Controlling Frameworkhe stages of a content production value chain, from its measurement (e.g. quality indicators) to its media placement, a controlling framework can be built up from indicators for the primary cognitive and affective content effects, to indicators for the ultimately desired (again cognitive as well asLament 发表于 2025-3-29 12:01:52
Advertising Impact and Controlling in Content MarketingRecognize Impact Meclegacy 发表于 2025-3-29 16:59:33
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sents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. .With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies..978-3-658-40550-2978-3-658-40551-9发微光 发表于 2025-3-30 00:00:59
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