FLAK 发表于 2025-3-21 18:28:24

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山羊 发表于 2025-3-21 22:19:14

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REP 发表于 2025-3-22 02:54:46

The Understanding of Their Physical Nature, brand has a significant effect on perceived quality and purchase intention. However, the effect of naming strategies is not statistically significant on perceived quality and purchase intention. The interaction effect of packaging and naming strategies, in turn, positively influences perceived quality.

agenda 发表于 2025-3-22 06:01:37

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邪恶的你 发表于 2025-3-22 12:21:45

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意见一致 发表于 2025-3-22 16:56:12

Leftovers of the Solar System Formation,name and a brand name that is independent from the retailer’s name. Findings show that negative publicity mainly has an influence on the PLB‘s image dimensions, but not on overall store image. PLB name type was found to be insignificant in most cases.

Innovative 发表于 2025-3-22 18:53:47

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dialect 发表于 2025-3-22 21:58:30

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CAMEO 发表于 2025-3-23 02:06:57

https://doi.org/10.1007/978-3-540-32711-0stent for unrelated categories (chocolate and banking). These findings provide implications for retailers regarding the stretch ability of PL brand’s strategy across categories and across different PL quality tiers. The findings also provide insights into the potential to cross sell PLs in unrelated categories to current PL buyers.

indenture 发表于 2025-3-23 06:59:01

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查看完整版本: Titlebook: Advances in National Brand and Private Label Marketing; Second International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference