使害羞 发表于 2025-3-23 10:25:03

Conference proceedings 2015and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona. .

discord 发表于 2025-3-23 14:02:42

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慢慢流出 发表于 2025-3-23 21:19:36

Leftovers of the Solar System Formation,s do not make any reference to the retail store in which they are sold. Research findings suggest that the extended CBBE model introduced by Nam et al. (2011) and Ciftci, Ekinci, and Whyatt (2014) is more reliable and valid than Yoo and Donthu’s model for assessing PL. Theoretical contributions and managerial implications are discussed.

牛的细微差别 发表于 2025-3-24 02:00:36

Francisco J. Martínez-López,Juan Carlos Gázquez-AbPresents the latest research findings on the topic of national brand and private label marketing.Includes interdisciplinary contributions from a wide variety of areas.Highlights consumer behaviour aft

magnanimity 发表于 2025-3-24 06:00:26

Springer Proceedings in Business and Economicshttp://image.papertrans.cn/a/image/149073.jpg

insular 发表于 2025-3-24 06:59:26

Advances in National Brand and Private Label Marketing978-3-319-20182-5Series ISSN 2198-7246 Series E-ISSN 2198-7254

BILL 发表于 2025-3-24 12:59:32

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慢慢冲刷 发表于 2025-3-24 17:37:30

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思想灵活 发表于 2025-3-24 22:19:04

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温和女人 发表于 2025-3-25 00:16:30

Comet/Asteroid Impacts and Human SocietyThese markets are often not homogenous as intra-national diversity has created a complex market place in many Western key markets. In this study, wine brand category choice for Chinese and South Korean consumers living in Australia was probed and contrasted with the choices of Caucasian consumers. T
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查看完整版本: Titlebook: Advances in National Brand and Private Label Marketing; Second International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference