Submitted on: 22 December 2015.
Revised on: 05 March 2016.
Accepted on: 29 April 2016.
___________________Foundations and Trends in Marketing
Submitted on: 27 October 2010.
Revised on: 29 December 2010.
Accepted on: 12 February 2011.
___________________Foundations and Trends in Marketing
Submitted on: 21 October 2018.
Revised on: 24 November 2018.
Accepted on: 15 January 2019.
___________________Foundations and Trends in Marketing
Submitted on: 22 January 2024.
Revised on: 20 February 2024.
Accepted on: 02 April 2024.
___________________Foundations and Trends in Marketing
Submitted on: 05 December 2013.
Revised on: 23 February 2014.
Accepted on: 20 March 2014.
___________________Foundations and Trends in Marketing
Submitted on: 26 November 2008.
Revised on: 17 February 2009.
Accepted on: 02 April 2009.
___________________Foundations and Trends in Marketing