Submitted on: 11 August 2024.
Revised on: 20 October 2024.
Accepted on: 03 November 2024.
___________________Foundations and Trends in Marketing
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Submitted on: 06 March 2023.
Revised on: 15 May 2023.
Accepted on: 12 June 2023.
___________________Foundations and Trends in Marketing
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Submitted on: 10 July 2013.
Revised on: 12 October 2013.
Accepted on: 26 November 2013.
___________________Foundations and Trends in Marketing
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Submitted on: 20 May 2017.
Revised on: 16 July 2017.
Accepted on: 07 August 2017.
___________________Foundations and Trends in Marketing
Submitted on: 03 June 2006.
Revised on: 13 August 2006.
Accepted on: 18 September 2006.
___________________Foundations and Trends in Marketing