前面 发表于 2025-3-26 22:30:14

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legitimate 发表于 2025-3-27 04:15:12

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思想 发表于 2025-3-27 05:29:17

Promotion,ime, such as A&P, Coca-Cola, Heinz, Quaker Oats, Wrigley’s, Gillette, Michelin, Pepsi, Morton, Cow Brand/Arm & Hammer, Reddy Kilowatt, Dr Pepper, and Planter’s that have maintained operations for over 100 years.

六个才偏离 发表于 2025-3-27 11:51:50

Perception,adapt to the demands of the market, and maintaining an edge of differentiation by refocusing in order to sustain their reputation and brand equity, were companies such as Heinz, Quaker Oats, Planters, Michelin, Wrigley, Bass, Smith Brothers, and Buster Brown.

llibretto 发表于 2025-3-27 15:30:45

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Moderate 发表于 2025-3-27 20:28:13

The Marketing Differentiation Process, require a product innovation; however, product innovations demand marketing that emphasizes the product differentiation. (2) Implementing the differentiated marketing mix that includes strategies from the 4Ps—product, promotion, price, and place, and the additional fifth P—perception. (3) Maintaini

ALE 发表于 2025-3-27 22:22:09

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Mortal 发表于 2025-3-28 03:30:45

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extinguish 发表于 2025-3-28 06:37:59

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Preamble 发表于 2025-3-28 12:30:16

Place,etail possibilities including self-service, mail-order and catalogs, and door-to-door. Examples of companies and brands that created or were the earliest to adopt and perfect these new place-centric strategies include Piggly Wiggly, Horn & Hardart, Alpha Beta, Sears, Roebuck & Co., Larkin, A&P, W.T.
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查看完整版本: Titlebook: Vintage Marketing Differentiation; The Origins of Marke Robert L. Williams, Jr.,Helena A. Williams Book 2017 The Editor(s) (if applicable)