力学 发表于 2025-3-21 18:46:56

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antiquated 发表于 2025-3-21 21:17:15

Fundamentals,This chapter shall give some theoretical fundamentals which are necessary for the following work. This includes introducing general principles of game theory as well as a general cooperative advertising model that is successively adapted to the changing requirements during this work.

flimsy 发表于 2025-3-22 02:41:06

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ROOF 发表于 2025-3-22 07:25:08

Contributions to Management Sciencehttp://image.papertrans.cn/v/image/982359.jpg

Arthr- 发表于 2025-3-22 11:58:01

https://doi.org/10.1007/978-3-319-11626-6Cooperative advertising; Fuzzy set theory; Game theory; Pricing; SCM; Supply chain management

我没有命令 发表于 2025-3-22 15:22:56

978-3-319-38442-9Springer International Publishing Switzerland 2015

斑驳 发表于 2025-3-22 18:47:52

Vertical Cooperative Advertising in Supply Chain Management978-3-319-11626-6Series ISSN 1431-1941 Series E-ISSN 2197-716X

amorphous 发表于 2025-3-22 23:17:06

Book 2015entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance..

albuminuria 发表于 2025-3-23 02:19:04

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笨重 发表于 2025-3-23 07:12:04

Gerhard Aust online processes and their effect on mobilization. This article investigates how new forms of organizations characterized by being complex and multilayered networks select their organizational objectives and turn them into political matters. We ask how these organizational goals emerge, how they ar
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查看完整版本: Titlebook: Vertical Cooperative Advertising in Supply Chain Management; A Game-Theoretic Ana Gerhard Aust Book 2015 Springer International Publishing