棕榈等 发表于 2025-3-21 19:02:53

书目名称Vertical Brand Portfolio Management影响因子(影响力)<br>        http://impactfactor.cn/if/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management影响因子(影响力)学科排名<br>        http://impactfactor.cn/ifr/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management网络公开度<br>        http://impactfactor.cn/at/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management网络公开度学科排名<br>        http://impactfactor.cn/atr/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management被引频次<br>        http://impactfactor.cn/tc/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management被引频次学科排名<br>        http://impactfactor.cn/tcr/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management年度引用<br>        http://impactfactor.cn/ii/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management年度引用学科排名<br>        http://impactfactor.cn/iir/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management读者反馈<br>        http://impactfactor.cn/5y/?ISSN=BK0982358<br><br>        <br><br>书目名称Vertical Brand Portfolio Management读者反馈学科排名<br>        http://impactfactor.cn/5yr/?ISSN=BK0982358<br><br>        <br><br>

多样 发表于 2025-3-21 20:48:17

Part C Planning for Vertical Brand Portfolio Management,ment (VBPM). The chapter will begin with the establishment of general goal criteria that should act as the overall framework of the collaboration between manufacturer and retailer. To engage in VBPM, brand manufacturers are encouraged to thoroughly assess all relevant internal and external factors.

–吃 发表于 2025-3-22 02:36:12

Book 2015step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partn

MOTIF 发表于 2025-3-22 04:50:21

http://reply.papertrans.cn/99/9824/982358/982358_4.png

威胁你 发表于 2025-3-22 08:52:09

http://reply.papertrans.cn/99/9824/982358/982358_5.png

明智的人 发表于 2025-3-22 13:08:57

Diederich Bakkerendas and in following the words of N. Boileau, who he is fond of quoting: “Ce qui se concoit bien s’énonce clairement et le mots pour le dire arrivent aisement”--if things are well conceived they can be clearly expressed and the words will come smoothly. This line, perhaps more than any other, expr

显示 发表于 2025-3-22 17:42:16

http://reply.papertrans.cn/99/9824/982358/982358_7.png

规范要多 发表于 2025-3-22 21:18:43

http://reply.papertrans.cn/99/9824/982358/982358_8.png

跑过 发表于 2025-3-23 04:46:57

http://reply.papertrans.cn/99/9824/982358/982358_9.png

Little 发表于 2025-3-23 06:44:54

Book 2015cally integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
页: [1] 2 3 4
查看完整版本: Titlebook: Vertical Brand Portfolio Management; Strategies for Integ Diederich Bakker Book 2015 Springer Fachmedien Wiesbaden 2015 Category Management