slipped-disk 发表于 2025-3-26 23:11:36
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Discussion of Findingsnt-based simulation study, in turn, tries to remedy the deficiencies of the case study research. The different studies and analyses have answered the question of how supplier innovations could be promoted and implemented more effectively and efficiently via VCM. The strong alignment of qualitative r模范 发表于 2025-3-27 15:56:47
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1431-1941as empirical explication and validation of the concept of VValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customgangrene 发表于 2025-3-28 05:49:11
Introduction. a high resistance to their innovations. They usually approach the value chain by dealing with their immediate customers and essentially pushing their innovations into the value chain. But immediate customers often have low incentives to adopt supplier innovations. The value associated with a supplIVORY 发表于 2025-3-28 08:31:46
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Marketing Supplier Innovationsls have to be canalized through many stages in the value chain and need to be accepted and forwarded by many firms in the downstream direction. To promote this kind of innovation across the value chain, suppliers have to explain their benefit and functionality explicitly. This implies that they must