子女
发表于 2025-3-26 21:19:08
http://image.papertrans.cn/u/image/944522.jpg
Toxoid-Vaccines
发表于 2025-3-27 04:09:42
http://reply.papertrans.cn/95/9446/944522/944522_32.png
Commodious
发表于 2025-3-27 09:16:24
http://reply.papertrans.cn/95/9446/944522/944522_33.png
IRK
发表于 2025-3-27 12:50:05
User-generated Brands: What Corporate Brands Can Learn from Brand Management in Virtual WorldsFirms are facing a new communication reality that has been created by the rise of social media applications. Concurrently branding and brand management has become a key marketing priority for most companies (Aaker and Joachimsthaler, 2000, Keller, 2009).
治愈
发表于 2025-3-27 14:18:11
http://reply.papertrans.cn/95/9446/944522/944522_35.png
遗弃
发表于 2025-3-27 18:15:05
The Value-enhancing Role of Social Networks Around Brands: The Concept of Social Brand ValueFirms are facing a new marketing communication reality that has been created by the rise of social media. The widespread penetration of web 2.0 applications, in combination with faster and greater mobile computing power and advances in bandwidth, has enabled this revolution.
calamity
发表于 2025-3-27 22:39:48
Contributions and ImplicationsThis thesis aims at contributing to marketing and branding literature by shedding light on the impact and consequences of user-generated content and social media on brand perceptions and marketing management.
反感
发表于 2025-3-28 02:07:06
http://reply.papertrans.cn/95/9446/944522/944522_38.png
JUST
发表于 2025-3-28 08:36:25
Severin DennhardtPublication in the field of economic sciences.Includes supplementary material:
直觉没有
发表于 2025-3-28 10:43:24
978-3-658-02349-2Springer Fachmedien Wiesbaden 2014