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发表于 2025-3-23 13:42:48
978-3-8349-2324-0Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
一大块
发表于 2025-3-23 17:56:36
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同谋
发表于 2025-3-23 19:16:31
2627-1109 munication and social behaviour and thus evoked a debate in both business studies and practice. Brands, in particular, are affected by the devel opments in and around the internet since they stimulate and shape such behavioural patterns. Therefore, how to manage a brand in the era of the internet h
DOSE
发表于 2025-3-24 01:32:09
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Exuberance
发表于 2025-3-24 03:50:52
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Rodent
发表于 2025-3-24 08:56:45
Specification of UGB,g this thesis.. Based on the insights from the existing literature, the UGB concept shall be further specified. Apart from detailing the proposed UGB definition and differentiating the concept from neighbouring fields, UGB application areas along the value chain shall be pointed out.
obsession
发表于 2025-3-24 13:23:56
Summary, critical consideration and outlook,erature. Both the summary and the critical consideration are kept short at this point. More comprehensive summaries and discussions can be found within the individual sections. This thesis closes by providing manifold indications for future research in the field of user generated branding.
slipped-disk
发表于 2025-3-24 16:14:39
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Genteel
发表于 2025-3-24 20:08:34
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Acetaldehyde
发表于 2025-3-25 00:35:44
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