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offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing..978-981-97-5916-3978-981-97-5914-9
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Unpacking Micro-Influence within the Australian Creative Sectors978-981-97-5914-9
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Lisa HarrisonPresents a theoretical model to define five dimensions of micro-influence.Focuses on how social media platforms shape personal and professional identities.Demonstrates communication practices in conte
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