忠诚 发表于 2025-3-21 18:38:05
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https://doi.org/10.1007/978-3-642-02109-1Advertising; Campaigning; Launch; Marketing; Mass Consumer Market; Word of Mouth; viral marketingfaucet 发表于 2025-3-22 12:39:30
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Book 20101st editionng efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!..The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For毛细血管 发表于 2025-3-22 20:21:55
l for others.Includes supplementary material: .Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provi愤慨点吧 发表于 2025-3-22 21:20:11
Book 20101st editionffective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:..Begin with the consumers..Be innovative..Target the right group..Create the right message..Find the right environment.饮料 发表于 2025-3-23 03:41:16
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