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Book 2020e identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers’ identification with social media influencers impacts their purchase intentions for brands that are advertised by t
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否决
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2627-1109the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way..978-3-658-27542-6978-3-658-27543-3Series ISSN 2627-1109 Series E-ISSN 2627-1117
整顿
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978-3-658-27542-6Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
chapel
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The Role of Origin of Fame in Influencer Branding978-3-658-27543-3Series ISSN 2627-1109 Series E-ISSN 2627-1117
MORPH
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entrance
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Julia SinnigPublication in the field of influencer marketing
Initial
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High-Frequency Soft-Switching Transformerless Grid-Connected Inverters978-981-19-3038-6Series ISSN 2520-8853 Series E-ISSN 2520-8861