GLAZE 发表于 2025-3-21 16:45:49

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Physiatrist 发表于 2025-3-21 23:00:56

for building and implementing big data- and privacy-informed business strategies.. ..Specifically, the book:..·         -Describes the consumer psychology of privacy..·         -Deconstructs relevant legal and 978-3-030-03724-6

Cervical-Spine 发表于 2025-3-22 04:05:47

ow marketers can manage their customers’ data privacy concer.**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**.Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision target

PLE 发表于 2025-3-22 08:15:22

Book 2019a at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return.  Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately

EXPEL 发表于 2025-3-22 12:39:46

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Adrenaline 发表于 2025-3-22 14:18:42

https://doi.org/10.1007/978-3-030-03724-6Big data; data privacy; Customer privacy; Marketing analytics; Privacy regulations; consumer privacy; righ

myocardium 发表于 2025-3-22 18:40:11

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东西 发表于 2025-3-23 00:49:45

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expansive 发表于 2025-3-23 04:07:47

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甜瓜 发表于 2025-3-23 06:24:37

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查看完整版本: Titlebook: The Intelligent Marketer’s Guide to Data Privacy; The Impact of Big Da Robert W. Palmatier,Kelly D. Martin Book 2019 The Editor(s) (if appl