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for building and implementing big data- and privacy-informed business strategies.. ..Specifically, the book:..· -Describes the consumer psychology of privacy..· -Deconstructs relevant legal and 978-3-030-03724-6Cervical-Spine 发表于 2025-3-22 04:05:47
ow marketers can manage their customers’ data privacy concer.**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**.Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targetPLE 发表于 2025-3-22 08:15:22
Book 2019a at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimatelyEXPEL 发表于 2025-3-22 12:39:46
http://image.papertrans.cn/t/image/912125.jpgAdrenaline 发表于 2025-3-22 14:18:42
https://doi.org/10.1007/978-3-030-03724-6Big data; data privacy; Customer privacy; Marketing analytics; Privacy regulations; consumer privacy; righmyocardium 发表于 2025-3-22 18:40:11
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9楼甜瓜 发表于 2025-3-23 06:24:37
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