有毛就脱毛
发表于 2025-3-26 21:48:30
The Role of the Brand in the Industrial Purchase, The research on brand management goes further than brand image and strategy by studying the concepts of brand equity and extension.. But the literature essentially deals with consumer product brands, bought by individuals and households for personal use. Industrial brand management involves studyin
Osmosis
发表于 2025-3-27 03:40:28
The Brand and its Mechanisms,ands are analyzed in terms of the consumer market, in other words, from the perspective of the end-user rather than the professional purchaser. Many concepts (brand equity, brand associations, etc.) and tools for measuring brand performance have indeed contributed to understanding their main operati
巩固
发表于 2025-3-27 07:39:41
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nutrients
发表于 2025-3-27 13:14:33
Purchaseability and Visibility of Industrial Brands,ndustrial brands can differ greatly depending on “purchaseability” and visibility by end consumers. They are generally unknown by the consumer public, even when they belong to powerful groups. Some brands such as Lycra., Intel. or Tetra Pak have, however, reached very high awareness rates. These res
灯丝
发表于 2025-3-27 15:24:51
Industrial Brand Classification, and characterized by applying traditional methods, analyzing the brand portfolio of major companies in the industrial sector, and finally, using the “purchaseability” and “visibility” concepts developed in Chapter 6.
座右铭
发表于 2025-3-27 21:17:55
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易发怒
发表于 2025-3-27 22:00:23
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organism
发表于 2025-3-28 06:03:32
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Bureaucracy
发表于 2025-3-28 06:27:47
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有效
发表于 2025-3-28 12:08:38
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