不能平静
发表于 2025-3-25 06:58:12
Introduction,f this section. In the course of this chapter, an overview of marketing planning is given in order to facilitate the understanding and classification of the concepts discussed in greater detail in the following chapters.
阴谋
发表于 2025-3-25 07:46:58
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VOK
发表于 2025-3-25 14:13:05
Planning the Marketing Mix,task profile, planned cooperation and positioning objectives and strategies) and to achieve the desired marketing objectives. These variables can be assigned to various marketing instruments and are combined under the umbrella term marketing mix. The planning of the marketing mix is thus at the core of operative marketing planning.
窗帘等
发表于 2025-3-25 16:40:02
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ARY
发表于 2025-3-25 21:04:12
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昏迷状态
发表于 2025-3-26 02:10:11
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是突袭
发表于 2025-3-26 06:05:31
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贪心
发表于 2025-3-26 08:45:31
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巨头
发表于 2025-3-26 16:14:56
information basis of marketing planning. Market-oriented corporate planning. Market-oriented business unit planning. Planning the marketing mix. Marketing implementation and management control. . .978-3-658-18416-2978-3-658-18417-9
sperse
发表于 2025-3-26 19:03:37
Textbook 20181st edition short case reports and examples serve to illustrate the key aspects of the marketing planning process.. .Contents. .The information basis of marketing planning. Market-oriented corporate planning. Market-oriented business unit planning. Planning the marketing mix. Marketing implementation and management control. . .