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Richard Bonneys to consumers (including the travel trade). Promotion is used to communicate information about offerings to target markets. The chapter begins by explaining the relationship between promotion and marketing communications. Next, each of the seven stages of the promotional campaign, from determininginsipid 发表于 2025-3-26 04:09:35
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Richard Bonneyes in marketing tourism.Places special emphasis on smaller t.This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, fenterprise 发表于 2025-3-26 09:39:49
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Richard Bonneys to consumers (including the travel trade). Promotion is used to communicate information about offerings to target markets. The chapter begins by explaining the relationship between promotion and marketing communications. Next, each of the seven stages of the promotional campaign, from determiningObstacle 发表于 2025-3-26 19:50:38
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