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Thomas Wagner,Kai Hübnerionship management and (iii) electronic commerce. These are .Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationshamplitude 发表于 2025-3-23 18:44:49
Jan Hoffmann,Daniel Göhring of the conceptual entities of interest is a nontrivial task, and before substantive issues can be addressed, the adequacy of the available measures has to be ascertained. In this chapter, we discuss a wide variety of measurement models that researchers can use to evaluate the quality of their measu规章 发表于 2025-3-24 02:11:17
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Mohan Sridharan,Peter Stoneas written by a leading expert in the re spective area. The papers cover major research areas and methodologies, and discuss open questions and future research directions. The papers can be read independently, with the basic notation and concepts ofSection 1.2. Most chap ters should be accessibleburnish 发表于 2025-3-24 18:28:18
Matthias Jüngel by a leading expert in the re spective area. The papers cover major research areas and methodologies, and discuss open questions and future research directions. The papers can be read independently, with the basic notation and concepts ofSection 1.2. Most chap ters should be accessible by graduat微枝末节 发表于 2025-3-24 20:57:50
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Martijn N. Rooker,Andreas Birklies are shaped by the legacies of their past, the currencies of the moment, and their theories of the future. They live with the outcomes of past decisions and commitments and have long-term investments in the future. The roles that families have in shaping the greater destinies of the society as a