制定 发表于 2025-3-28 17:14:15
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James Hannanen marketing as a corporate strategy, businesses can achieve their organisational goals while also driving the sustainable development of host countries. However, given the unique socio-economic and political challenges of less-developed economies, businesses may encounter the risk of enabling unsus渗入 发表于 2025-3-29 00:37:39
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James Hannanen marketing as a corporate strategy, businesses can achieve their organisational goals while also driving the sustainable development of host countries. However, given the unique socio-economic and political challenges of less-developed economies, businesses may encounter the risk of enabling unsusCamouflage 发表于 2025-3-29 07:58:53
James Hannanature-based conceptual chapter, greenwashing practices carried out by transnational corporations are analysed from a critical perspective within the scope of the corporate social responsibility (CSR) concept. The emergence of greenwashing is based on environmental conditions like climate change and未完成 发表于 2025-3-29 15:24:49
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James Hannaner’s pioneering conceptualisation of brand equity. Adopting a communication perspective, this chapter examines the contributions of green brand awareness, green brand associations, perceived green brand quality and green brand loyalty to green brand equity, using Ghana as a reference country. Second抵消 发表于 2025-3-30 05:20:57
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