harbinger 发表于 2025-3-26 23:43:44

Rethinking the Roles of Culture in Place Branding,ugh a re-appreciation of its complexity and reciprocity. Synergies are found in understanding culture as a process of meaning production and in clarifying the role of place brands (as cultural phenomena themselves) in culture.

Electrolysis 发表于 2025-3-27 03:04:35

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Constituent 发表于 2025-3-27 06:27:34

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确定方向 发表于 2025-3-27 09:46:12

Sketching Futures for Place Branding, has provided to these fundamental questions, the chapter discusses the significance of place brands, their components, the agents that construct them and the way in which place brand management should be understood.

Anthropoid 发表于 2025-3-27 17:01:49

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协迫 发表于 2025-3-27 18:03:25

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拱形大桥 发表于 2025-3-28 01:16:41

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丛林 发表于 2025-3-28 04:16:28

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抗体 发表于 2025-3-28 09:08:22

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LVAD360 发表于 2025-3-28 11:50:07

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查看完整版本: Titlebook: Rethinking Place Branding; Comprehensive Brand Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashwort Book 2015 Springer International Publish