Bmd955 发表于 2025-3-25 03:44:49

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卷发 发表于 2025-3-25 11:26:33

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Hyperlipidemia 发表于 2025-3-25 14:18:22

Category Killers economics. However, as category killer markets mature and look-alike sheds face each other across the same retail parks, brand differentiation and brand-building will become a top management priority.

ciliary-body 发表于 2025-3-25 16:03:40

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demote 发表于 2025-3-25 22:23:24

Investing in the Brand-Customer Relationshipnd-customer relationship. Mass marketing, as with producer brands, can and is used to communicate and position the brand with consumers; but retailers have a greater capacity than producers to use an even more powerful tool, namely the building of direct customer relationships.

observatory 发表于 2025-3-26 01:22:47

ng look in the twenty-first century?This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and ‘own label‘ brands have leap-frogged traditional

极为愤怒 发表于 2025-3-26 05:31:45

Introduction: From Trading to Brand Leadership level. They need to be able to deal with their suppliers to get the keenest prices, the best quality product, the most responsive and lowest cost supply chain. They need to be able to react quickly to changes in consumer demand, to competitive activity, to special supplier deals, to changes in supp

高谈阔论 发表于 2025-3-26 11:26:55

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Mammal 发表于 2025-3-26 13:50:00

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漂泊 发表于 2025-3-26 20:35:24

Category Killers economics. However, as category killer markets mature and look-alike sheds face each other across the same retail parks, brand differentiation and brand-building will become a top management priority.
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查看完整版本: Titlebook: Retail Power Plays; From Trading to Bran Andrew Wileman,Michael Jary Book 1997 Palgrave Macmillan, a division of Macmillan Publishers Limit