obstruct
发表于 2025-3-30 08:28:02
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财产
发表于 2025-3-30 15:22:56
Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer et immediate benefits and are rather short-term in nature. This contrasts with the long-term character of the relationship marketing concept. In this chapter, the authors examine the effectiveness of “customer retention programs” by drawing on the literature dealing with relationship marketing, cons
phase-2-enzyme
发表于 2025-3-30 19:22:58
Closeness in Customer Relationships: Examining the Payback from Getting Closer to the Customers relating to situations where the customer would acknowledge that a relationship is in place with a service provider, suggesting that a genuine relationship does not exist unless the customer feels there is one. It questions whether various approaches to building repeat business are really creating