BID 发表于 2025-3-21 17:04:28

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CERE 发表于 2025-3-21 21:47:34

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烦扰 发表于 2025-3-22 01:00:35

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Prognosis 发表于 2025-3-22 07:47:00

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BALE 发表于 2025-3-22 12:48:54

978-1-349-42532-7Palgrave Macmillan, a division of Macmillan Publishers Limited 2001

试验 发表于 2025-3-22 13:37:25

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使人烦燥 发表于 2025-3-22 17:35:40

Global issues in branding, communication and corporate structure,m Tom Long, the newly appointed head of operations for Britain and Ireland. Long had spent most of his decade-long career in the Atlanta head­quarters in market research and as global director for strategic marketing. Long stated:

FUSE 发表于 2025-3-22 22:34:02

Crisis communication management: protecting and enhancing corporate reputation and identity,roblems are based on composites of real events from a variety of companies around the world.We have chosen to use a hypothetical model so that it can be applied to a wider array of problems and circumstances to create more interesting and complex issues companies in trouble can experience. This case illustration will run throughout this chapter.

必死 发表于 2025-3-23 03:39:22

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公式 发表于 2025-3-23 05:50:35

Measuring the value of the corporate brand,m all the other corporate assets, both tangible and intangible, would this be a relevant or negligible amount for the firm? The problem is, most managers and most organizations don’t know. And, because they don’t know the brand’s value, they are generally unable to answer the three basic questions posed at the end of Chapter 12.
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查看完整版本: Titlebook: Raising the Corporate Umbrella; Corporate Communicat Philip J. Kitchen,Don E. Schultz Book 2001 Palgrave Macmillan, a division of Macmillan