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Frank Vollmer,Deshui Yug mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynam
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Frank Vollmer,Deshui Yuntroduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynam978-3-031-18217-4978-3-031-18215-0Series ISSN 2661-8613 Series E-ISSN 2661-8621
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ntroduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynam978-3-031-18217-4978-3-031-18215-0Series ISSN 2661-8613 Series E-ISSN 2661-8621