有判断力 发表于 2025-3-21 16:42:18

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eardrum 发表于 2025-3-21 21:26:43

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最后一个 发表于 2025-3-22 03:44:01

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dagger 发表于 2025-3-22 06:24:18

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labyrinth 发表于 2025-3-22 10:58:44

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Obverse 发表于 2025-3-22 13:04:15

D Study 2: Online Integration, Channel Loyalty, and Channel Choice,stores. Since both experiments measure purchase intentions and loyalty effects between the online and offline channel, the participants of the study were not a priori assigned to a purchase scenario in one of the two channels.

GIDDY 发表于 2025-3-22 20:32:23

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不知疲倦 发表于 2025-3-22 23:43:19

Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm‘s online and offline stores.978-3-658-04572-2978-3-658-04573-9

蜡烛 发表于 2025-3-23 04:30:58

A Research Background,icular instance (Hutchinson and Eisenstein 2008). The Internet has revolutionized retailing with the emergence of new selling formats (e.g., digital music and movies at the Apple iTunes Store). Selling products and services online has created new possibilities for customers and businesses alike.

Iniquitous 发表于 2025-3-23 09:02:45

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查看完整版本: Titlebook: Online Channel Integration; Value Creation and C Jochen Binder Book 2014 Springer Fachmedien Wiesbaden 2014 Channel integration.Marketing.S