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D Study 2: Online Integration, Channel Loyalty, and Channel Choice,stores. Since both experiments measure purchase intentions and loyalty effects between the online and offline channel, the participants of the study were not a priori assigned to a purchase scenario in one of the two channels.GIDDY 发表于 2025-3-22 20:32:23
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Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm‘s online and offline stores.978-3-658-04572-2978-3-658-04573-9蜡烛 发表于 2025-3-23 04:30:58
A Research Background,icular instance (Hutchinson and Eisenstein 2008). The Internet has revolutionized retailing with the emergence of new selling formats (e.g., digital music and movies at the Apple iTunes Store). Selling products and services online has created new possibilities for customers and businesses alike.Iniquitous 发表于 2025-3-23 09:02:45
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