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978-3-031-62401-8The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
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Alkis Thrassou,Demetris Vrontis,Evangelos TsoukatoExplores the science and practice of Non-for-Profit organisations in their contemporary environment and contexts.Includes empirical research on Non-for-Profit organisations in their contemporary envir
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Delineating Non-Profit Organisations: Strategic, Managerial and Marketing Advancements,the adoption of Business Models (BMs) by NPOs, into Business Model Innovation (BMI) while striving to adjust to technological advancements and changing demands. Also, Service-Dominant Logic (SDL) emphasises the role of customers in value creation, with Customer Engagement (CE) being crucial for inve
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