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Fumi Ariura,Michel Schappacher,Alain Deffieuxupplementary material: Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relations执 发表于 2025-3-23 23:40:31
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Ezat Khosravi,Izabela Czelusniak,Georgi Grancharov,Ritu Kataky,Alan M. Kenwright,Chris W. G. Ansellilient communities and organizations. It examines trends in resilience and sustainability planning, highlighting best practices and case studies. The book explores Quadruple Bottom Line strategies and methods to implement resilience and sustainability-related initiatives in organizations and communi开头 发表于 2025-3-24 11:58:43
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Zoya Zarafshani,Jean-François Lutz Buyer-Seller Relationships . 52 2. 1 Marketing as Mutual Exchange. . 52 2. 2 Marketing as Systems. . . . . . . . . 54 2. 2. 1 Three Types of Exchanges . . . 55 2. 2. 2 Two Approaches to Exchanges. 57 2. 3 Introduction of the Political Economy Paradigm . 59 2. 4 The Political Economy Paradigm. . . . . . . . . 61 2. 5 Supp978-3-540-24813-2