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Felix Heuer,Tibor Jager,Eike Kiltz,Sven Schägez. To further stimulate eWOM, the marketing message must be sufficiently memorable and trigger the consumer’s emotions. Marketing managers must leverage on emotional connections, provide exclusivity, harness the power of stories, solicit feedbacks, and increase social media presence. Finally, social
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Costas P. Pappis,Constantinos I. Siettoshapter, facilitating the simulation and assessment of specific land-use change impacts on ecosystem services in various study areas. .978-981-13-9127-9978-981-13-9125-5Series ISSN 2194-315X Series E-ISSN 2194-3168
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