钳子 发表于 2025-3-30 08:29:20

Spoken Communication,t is certainly very helpful in achieving effective communication. However, because so much of our talking is casual and spontaneous, we do not easily recognise that planning and preparation can be equally applicable to this area of communication.

Arrhythmia 发表于 2025-3-30 15:46:38

Non-Verbal Communication,g. Face to face, expression, gestures and posture also play an important part. We use demonstrations and models to supplement words, visual aids to clarify lectures, and maps, diagrams, charts and graphs (see Chapter 14) enhance both spoken and written communication.

来自于 发表于 2025-3-30 19:58:08

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harbinger 发表于 2025-3-30 23:37:39

Correspondence,‘Appollonius to Zeno, greeting. You did right to send the chick-peas to Memphis. Farewell.’

Fibrillation 发表于 2025-3-31 03:12:42

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Narcissist 发表于 2025-3-31 06:51:03

Advertising and Publicity,Many companies use professional advertising agencies, news agencies and public relations consultants for the majority of their advertising and publicity needs. Others have public relations and/or advertising departments within their organisations.

delusion 发表于 2025-3-31 11:35:33

Manuals, Instructions and Form Design,Three further examples of written communication are considered in this chapter: the preparation of handbooks and manuals, the provision of written instructions, and the design of forms.

种子 发表于 2025-3-31 13:50:21

Meetings Documentation,The widely recognised conventions applying to meetings documents make them fairly standardised and straightforward. So the papers you prepare for a monthly production meeting will probably differ only in the degree of formality from those of a company board meeting. (For types of meeting see Chapter 7.2.)

驾驶 发表于 2025-3-31 18:17:18

Listening and Reading,Listening has been cynically defined as ‘what you do while awaiting your turn to talk’. . is easy, but listening, like reading, is not a passive process through which the mind absorbs information as a sponge soaks up water. Listening and reading require positive effort.

Encephalitis 发表于 2025-3-31 21:53:37

The Role of Audio-Visual Aids,Simply listening to someone speaking is not a very effective way of learning. We remember only about 20 per cent of what we hear. But we remember 30 per cent of what we . and 50 per cent of what we . and . (see Figure 10.1 on p. 154). Hence the value of using visual aids to enhance our lectures and presentations.
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查看完整版本: Titlebook: Mastering Business Communication; L. A. Woolcott,W. R. Unwin Textbook 1983Latest edition Lysbeth A. Woolcott and Wendy R. Unwin 1983 Adver