Bumble
发表于 2025-3-25 03:41:29
Services Marketing,; and (3) new service development strategies. The first case is about customer perceptions of service quality as conceived and operationalized by InterContinental Dhaka, an international chain and one of the largest hotels in Bangladesh. This case highlights the efforts made by the hotel chain to un
propose
发表于 2025-3-25 09:32:28
Pricing Strategies,These cases present various aspects of strategic pricing such as premium pricing, high-low pricing, and perceived value-based pricing. The first case is about the premium pricing strategy of Bengal Meat where the company is charging a higher price for its meat and meat-based products than the trad
弯弯曲曲
发表于 2025-3-25 14:39:24
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addition
发表于 2025-3-25 18:00:12
Integrated Marketing Communications,faced by companies while planning, developing, implementing, and maneuvering marketing communication programs in the context of Bangladesh..The first case is about the pharmaceutical industry of Bangladesh and how the industry is undertaking and integrating its marketing communication activities. Th
招惹
发表于 2025-3-25 21:09:49
Digital Marketing,stomer experience. The issues of digital marketing that are addressed through the cases include identifying or developing a context-sensitive e-commerce model that does not encounter the last-mile problem; ensuring a low return rate; and increasing customers’ adoption rate of mobile applications..Th
GREG
发表于 2025-3-26 01:30:08
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dearth
发表于 2025-3-26 04:17:24
Marketing and Business Ethics,he activities are critically appreciated and later assessed through the lenses of marketing and/or business ethics. The first case is about ., a non-profit organization (NPO) in Bangladesh, established to support socially disadvantaged people’s primary need for food, education, health, clothing, and
来自于
发表于 2025-3-26 11:27:08
relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry..978-981-97-3553-2
expire
发表于 2025-3-26 16:18:40
Muhammad Ismail Hossain,Nasrin Akter,Abureza M. Muzareba
博爱家
发表于 2025-3-26 19:39:41
Muhammad Ismail Hossain,Nasrin Akter,Abureza M. Muzareba