缩短 发表于 2025-3-28 17:15:56
Some Basic Concepts for Marketing Renewable Energy as well as the aims of the consumers of renewable energy, a marketing mix for green energy is developed. Policies on the product, pricing, distribution, and communication are analyzed in detail and presented with a particular focus on the specifics of regenerative energy.Ergots 发表于 2025-3-28 21:48:33
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Book 2017sy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries..缩减了 发表于 2025-3-29 06:19:03
Global Markets and Trends for Renewablesture. Against this backdrop the following chapter aims to give an overview of the current usage of RE—worldwide, in the EU, North America, Asia, and the rest of the world. Furthermore, an outlook on the potential development of the different RE technologies up to 2020 is given.小口啜饮 发表于 2025-3-29 09:23:25
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Consumer Preferences for Renewable Energystyles. This chapter is concerned with the concept of consumer preferences for renewable energy (RE) and provides an overview of the empirical literature on the matter. The chapter begins with a general discussion of the concept of preferences. It shows what assumption and preconditions must be acce间谍活动 发表于 2025-3-29 20:30:48
Direct Selling of Renewable Energy Productselement of multichannel distribution. Both product criteria (necessity of explanation, emotionality) and the business model (viability for sales commissions, win–win–win constellation) play a role in the choice of distribution model. Door-to-door selling, a very common classic sales technique, willcardiopulmonary 发表于 2025-3-30 00:09:25
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