俗艳 发表于 2025-3-25 03:29:15
Introductionr basis, and second, to set up some of the basic analytical framework which we will often refer to throughout the book. We will find it useful to devote a technical-oriented section on the discrete stochastic dynamic programming method which underlines the solution approach we use in several contextlipids 发表于 2025-3-25 07:29:27
Pricing Under Uncertaintyhe role of pricing in order to examine at length the impact of demand uncertainty and risk-taking attitude of the firm on this essential component of the firm’s marketing mix. It is well-known that marketing mix represents a central approach in understanding marketing phenomena and strategic decisioNmda-Receptor 发表于 2025-3-25 12:08:10
Advertisingne the impact of demand uncertainty as well as other forms of randomness on the firm’s advertising activities. The importance of this particular marketing activity has been stressed in the literature; what we want to focus here is the notion that in many real world situations, the effect of marketinmedium 发表于 2025-3-25 19:33:17
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Salesforce Size, Compensation and Labor Heterogeneitys related to the operations of a company’s salesforce exceed those for advertising and other marketing activities. In general, salesforce management involves not only administrative aspects such as recruiting, training, assigning, compensating, motivating and controlling the firm’s salesforce, but aHeterodoxy 发表于 2025-3-26 00:47:20
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