防止 发表于 2025-3-25 04:48:56

Introduction: Marketing’s Role in the Organisationhened their positions and survived, albeit under new management and ownership. What are the factors that lead to success or failure in the market place? Why is it that companies in the same industry have widely differing success in achieving sales?

不可救药 发表于 2025-3-25 09:31:23

Relationship Marketingloyalty. This viewpoint is the foundation for the development of the concept of relationship marketing, at the heart of which lies the proposition that the fundamental purpose of marketing is the creation and development of longterm, profitable relationships with customers.

陈列 发表于 2025-3-25 15:26:26

Pricing Strategy for other products in the range. It is not surprising, therefore, that much has been written and discussed on the subject of pricing and that it has created considerable controversy as to how the price decision should be made.

胡言乱语 发表于 2025-3-25 18:32:07

s that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in

bleach 发表于 2025-3-25 23:19:07

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Talkative 发表于 2025-3-26 00:38:51

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套索 发表于 2025-3-26 07:18:11

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和平主义 发表于 2025-3-26 08:35:53

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巨大没有 发表于 2025-3-26 16:00:56

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beta-carotene 发表于 2025-3-26 18:48:44

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查看完整版本: Titlebook: Marketing; An Introductory Text Martin Christopher,Malcolm McDonald Textbook 1995Latest edition Martin Christopher and Malcolm McDonald 199