cerebellum 发表于 2025-3-21 17:06:27

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辫子带来帮助 发表于 2025-3-21 22:09:44

Textbook 2003Latest editioniness and society for anyone seeking a general introduction to the topic.Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant mar

指数 发表于 2025-3-22 03:09:52

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欢笑 发表于 2025-3-22 08:02:50

Customer retention strategyshare that counts. In other words, does the customer base comprise, in the main, long-established, loyal customers, or is there a high degree of customer turnover, or ‘churn’? If the latter is the case, then the chances are the company is not as profitable as it might be.

支形吊灯 发表于 2025-3-22 09:22:02

Product strategyeir eye off the customer ball, every organization should take care to maintain a market, rather than a product focus. It is important to remember that successful products are those that customers want to buy rather than those that companies want to sell.

设施 发表于 2025-3-22 15:12:19

Brandsof product brand names. A brand is a name, term or symbol (or combination of these) that identifies a product and differentiates it from those of competitors. A successful brand identifies a product as having a sustainable competitive advantage.

肿块 发表于 2025-3-22 20:08:46

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手术刀 发表于 2025-3-22 21:49:23

Textbook 2003Latest editionluding business-to-business marketing, key account management, logistics and marketing planning.A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements.

capsule 发表于 2025-3-23 02:22:20

Defining marketing objectives and strategiesa lopsided arch would indicate that one party was getting a better deal than the other from the interface, and that the structural integrity of the value proposition (and thus of any future relationship) was probably tenuous. The central role of marketing objectives and strategies in creating the value proposition is depicted in Figure 7.1.

JAUNT 发表于 2025-3-23 07:59:40

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查看完整版本: Titlebook: Marketing: A Complete Guide; Malcolm McDonald,Martin Christopher,Margrit Bass Textbook 2003Latest edition The Editor(s) (if applicable) an