来这真柔软 发表于 2025-3-23 10:36:32

What is a Product?If the title of this chapter, ‘What is a Product?’, may appear to you as being too obvious, I hope that by the end of your reading the next few sections you will have changed your opinion. The answer to the question is by no means obvious, as we shall see together.

ENDOW 发表于 2025-3-23 14:17:43

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Ondines-curse 发表于 2025-3-23 18:55:14

The Personal TouchWe are now ready to approach the second major part of the ‘promotion mix’, which was introduced at the beginning of the last chapter as:

temperate 发表于 2025-3-23 23:55:47

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Extort 发表于 2025-3-24 03:43:20

Robert G. I. Maxwell 1989

Stagger 发表于 2025-3-24 07:42:51

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动作谜 发表于 2025-3-24 11:33:20

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孤僻 发表于 2025-3-24 17:53:05

What Do We Know?cause the approach I am going to take relates research very much to the mix. By dealing with that part of marketing first you are now familiar with its main ingredients. Therefore the sections which we have already covered are going to act as an agenda (almost) for this chapter.

反感 发表于 2025-3-24 21:47:33

Putting it all Togetherleads us at once to ask the question, can these complexities be reduced to manageable proportions so that a student can handle them? There is no easy answer. The past usually can, simply because it has become fact and nothing can be done to change it. But as we saw in the last chapter the future is rather different — uncertain, to say the least.

止痛药 发表于 2025-3-25 01:07:28

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